In class the other day, and throughout the semester, we talked about Word of Mouth Marketing. I decided to do a little research on what other people have written about it...number one link on a google search is for wikipedia (surprise). But here's a good article from wikipedia. I think that any company that doesn't embrace word of mouth marketing and encourage it would be stupid. Like that mentos and diet coke video...coca cola should have fully embraced the hype that that video brought them, like mentos did. And as soon as I work for a big company, I would like to make sure that they take full advantage of the word of mouth that could be available to them.